Role of Celebrity Endorsements in Public Relations Campaigns
Julia Roberts for Lancome, Michael Jordan for Nike, Robert Pattinson and Charlize Theron for Dior, Britney Spears for Pepsi, and the list goes on and on. One common thing for all the above campaigns is the use of celebrities for brand promotions. Brands have long relied on celebrity endorsements to…
Joe McElderry releases new single!
It’s safe to say everyone is feeling the January blues that little much more this year, longing for a few sacred hours where the sun tries desperately to restore our serotonin. Thankfully, the nation’s sweetheart and more-than deserving X Factor winner Joe McElderry has decided to premiere his own musical tonic for…
